Definitions of design – the Elephant in the room

“Basically… I’m saying that there’s one elephant, it’s not really a new elephant, but it may be a newly-relevant elephant, and all of these different terms are descriptions for different parts of a single elephant.”

About the best description of the ongoing Service Design Definition War, and a good digest of some extensive Service Design reading by Red Cone.

1 thought on “Definitions of design – the Elephant in the room

  1. Qin

    In fact it is not just an elephant for Service Design, it is an elephant for all disciplines in the Service Economy! I remember attending a workshop around the topic of SSME with Prof. Raymond Fisk (a name that worth checking out)and he describe the current situation as ‘blind men and elephant’- interesting metaphor.I wish that we Service Designer holds the heart of a service system – the people.

    Like

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