Try before you buy

I love how the web is helping people make much more informed decisions, and I don’t mean Ciao and other review sites. I mean people uploading videos like this one so people can see a pretty major design fault before they buy. And a smart producer would be watching and getting his drawing board back out.

It won’t be long before people start videoing long queues, difficult sales assistants or dirty waiting rooms and uploading them to twitter. Everyone will know about every poor service experience in an instant. The key won’t be to run a perfect service (impossible), but to be attentive and responsive to bad service experiences.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: